What does it mean to not love the world, after all we do live in the world. Jesus explained this the best when He said His kingdom was not of this world and as christians we are to strive to enter the kingdom of God which is eternal and not build our lives in this temporal world! ( 1 John 2:15-17). 15 Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. 16 For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. 17 And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever.
The life we live now is only temporal and to look towards the eternal is a far greater purpose than anything we could ever accomplish in this fleeting world!